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Business 103 - Marketing  

Use this quick start guide to get a jump on your research!
Last Updated: Oct 19, 2014 URL: Print Guide RSS UpdatesEmail Alerts

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Business Source Complete

Research databases
Limit Your Results

Using Business Source Complete

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Articles and Databases

Business Source Complete

Search  journals, newspapers, trade magazines, etc. for articles about your company or industry. Click "More" tab on the top navigation bar then on"Company Profiles" for SWOT analyses and more. A great way to assess the current market situation.

Hoover's Online

Find brief overivews of U.S. and international public and private companies.  

Mergent Online

Access extensive financial information about companie with data going back fifteen years.  Compare companies on a variety of criteria and use the "Report Builder" feature to create a five-year financial report.
BASIC SEARCH: Find  business summaries and financial data (annual or quarterly)
EDGAR SEARCH: SEC filings such as form 10k, proxies, etc
ADVANCED SEARCH: Create lists of companies by financial criteria, industry, or geographical area.

Academic via Lexis-NexisFactiva

Search these two databases for company information and news articles from magazines, newspapers, trade journals and more.

Industry Surveys:

Comprehensive reports on 52 industries. Search by company name or ticker symbol, then click "Industry Surveys" on the left tofind industries that cover your company.


Industry reports and data.




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